The Practical Guest Journey Checklist for Independent Boutique Hotels & Spas

• Primary booking or inquiry action is easy to find on mobile
• Real on-location photos and short video (not stock)
• Clear founder/owner story and trust signals
• Fast load + clean mobile experience
• Room, treatment, package, or next-step information is clear enough to reduce uncertainty
• Booking platform integrated cleanly (Cloudbeds, Mews, Mindbody, Fresha, or your approved hotel/spa platform)

• Google Business Profile fully completed and claimed
• Consistent NAP across top citations
• Service areas and categories match reality
• Google Business Profile is kept current with useful updates and original photos when appropriate
• Reviews receive timely, thoughtful responses appropriate to the property

• Homepage and room, treatment, or service pages make the reason to choose the property clear early
• Original content that shows the actual experience
• FAQ section that matches real traveler questions
• Clear path from discovery → inquiry → booking

• Guest-facing priorities are reviewed as seasons, offers, policies, and the property change
• Tracking inquiries, calls, booking-path actions, and other useful behavior where available
• Pre-arrival, arrival, and on-property expectation gaps are revisited instead of treating the website as the whole journey

Want Michael to review this checklist against your property and prioritize the gaps?

Speak directly with founder Michael Brady. Published pricing. No call center or scripted sales handoff.