One independent Miami hotel · $1,500 fixed
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What We ChangeMarketsSpeak directly with Michael. The first 20-minute fit call is free and includes no written audit; the first project has a fixed, published scope and price.
Find what leaves hotel guests unsurebefore they book or arrive.
I’m Michael Brady, founder of SignalTide. For one independent Miami hotel, I compare mobile search, its main OTA listing, direct booking, and pre-arrival information with what guests actually encounter at the property. In 30 days, you get five prioritized findings and up to three approved copy or information fixes in existing channels you can grant access to. Founding fee: $1,500 for the first three hotel projects. Software development and integrations are outside the sprint; no annual commitment is required to start.
Founder-direct · Miami-based · (305) 676-6345
WHAT THE SPRINT CHECKS
Your guest sees one journey. Your team owns many handoffs.
I compare the information a traveler gets from mobile search, your main OTA, your direct-booking path, pre-arrival messages, and the property itself. The sprint shows where those answers conflict and which guest-facing gaps are worth fixing first.
Founder-led from the first project
Michael Brady leads the sprint directly, reports only what he can verify, and handles agreed guest-facing fixes himself — no account-manager relay and no junior handoff.
Built for independent Miami hotels
Focused on properties where location, trust, room clarity, and the booking experience shape a guest decision before arrival.
One guest journey, not disconnected departments
Discovery, comparison, booking, pre-arrival, arrival, and the real property experience are examined together so leadership can see where the promise stops matching what guests encounter.
A defined first project
One Miami hotel, 30 days, five prioritized findings, and up to three approved guest-facing copy or information fixes.
OBSERVABLE GUEST-JOURNEY FRICTION
Examples of friction the sprint checks
These are illustrative diagnostic patterns, not client case studies or measured results. In a paid sprint, Michael checks which issues actually appear at one property and reports only what he can verify.
What We Examine
Leadership may intend one experience while search, OTA copy, room descriptions, policies, pre-arrival information, and the physical arrival create a different set of expectations for the guest.
SignalTide Approach
SignalTide compares the intended property promise with discovery, comparison, booking, pre-arrival, arrival, and the real guest experience, then identifies where the journey stops reinforcing the same story and which gaps deserve leadership attention first.
What We Examine
A spa can feel calm, credible, and highly considered in person while treatment descriptions, practitioner information, booking steps, arrival instructions, and the digital presentation create uncertainty before the guest ever reaches the treatment room.
SignalTide Approach
SignalTide compares the promised spa experience with what guests encounter across discovery, treatment selection, booking, pre-arrival, physical arrival, and the real environment, then establishes the guest-facing priorities worth correcting first.
FIRST PROJECT · ONE MIAMI HOTEL
30-Day Guest Journey Sprint
For one independent Miami hotel, Michael reviews mobile discovery, the main OTA listing, direct booking, pre-arrival information, and the property itself. The $1,500 fixed fee covers one 30-day sprint with five prioritized findings and up to three approved guest-facing copy or information fixes.
The walkthrough can be in person or guided live by video. No revenue or booking lift is promised, and no 12-month agreement is required to start.
The paid 30-day sprint delivers five prioritized findings and up to three approved guest-facing copy or information fixes in existing channels the property can grant access to. Further work is optional and separately scoped.
THE FIRST PROJECT
One hotel. 30 days. A clear list of what to fix.
The Guest Journey Sprint costs $1,500 fixed. It includes a guided walkthrough, a mobile review of search, your main OTA, direct booking and pre-arrival information, five prioritized findings, and up to three approved copy or information fixes in existing channels you can grant access to. Software development and integrations are outside scope. No annual commitment or promised booking lift.
Any further work is optional. The full price and time commitment are disclosed before you decide.
A NOTE FROM THE FOUNDER
"I built SignalTide for the gap between what hotel leadership intends, what guests are led to expect, and what they actually encounter. My job is to make those disconnects visible, establish what matters first, and stay directly involved in the guest-facing work we agree to fix."
Michael Brady
Founder & Hotel Guest Journey Strategist, SignalTide
Find Where the Hotel Promise and the Guest Journey Stop Matching.
Michael looks across the property promise, discovery, comparison, booking, pre-arrival, arrival, and real guest experience, then shows leadership which gaps deserve attention first and which require a specialist beyond SignalTide's scope.
See the $1,500 founding sprint scopeMIAMI · MIAMI BEACH · SOUTH BEACH
SignalTide's current fixed-scope hotel project is for independent properties in Miami, Miami Beach and South Beach.