How the review works — and what to expect.

Every engagement starts with a founder-led, 30-day review of one property. Michael Brady follows the guest path from mobile search and booking through pre-arrival and arrival, then delivers eight evidence-ranked priorities and up to three approved guest-facing copy or information improvements.

See an illustrative example of how findings are presented — with evidence, urgency, effort, and recommended next steps for each priority.

About Michael Brady

Michael Brady is the founder of SignalTide. His background spans three decades across marketing strategy, positioning, customer growth, and travel-related work. He reviews every property personally.