Your next guest is asking AI where to stay. What does it say about you?

Travelers now ask ChatGPT and Google's AI for a hotel, a spa or a dinner reservation, and many choose from the answer without opening a single website. If your property isn't in that answer, or the answer is wrong, you lose the guest before they ever see you.

Ask Michael to check your property

69%

of travelers trust AI summaries enough to choose without further research. Amadeus, 2026

1 in 6

hotel properties appear in AI search results, and nearly half of hotel brands are described inaccurately. Hotelworld AI, 2026

43%

of U.S. travelers with household incomes of $100,000 or more use generative AI to plan trips. Deloitte, 2026

THE CHECK

How the AI check works

We look where your guests look

Michael tests the AI tools travelers actually use to choose a hotel, spa or restaurant, the way your best guests would, for your neighborhood and your kind of stay.

We record what comes back

Whether your property appears, what the answer says about it, what it gets wrong, and which nearby property is recommended instead.

You get the card

One page showing what guests are told about you, what is wrong, and the likely reason behind each gap. You decide whether anything is worth fixing.

SAMPLE CARD

What a card looks like

Illustrative sample. Not a client result.

“Best boutique hotel in South Beach for an anniversary” Appeared: No

AI SAIDRecommended three nearby hotels, two of them brand-affiliated.

WHAT'S WRONGThe property is not mentioned at all.

LIKELY REASONNo page on the hotel's site describes the stay for couples or special occasions.

“Quiet independent hotel near Lincoln Road” Appeared: Yes

AI SAIDDescribed as having a rooftop pool.

WHAT'S WRONGThe property has a courtyard pool, not a rooftop pool.

LIKELY REASONAn old OTA description still mentions a rooftop that was never built.

“Does [property] have parking?” Appeared: Yes

AI SAID“Complimentary parking.”

WHAT'S WRONGValet is a nightly charge.

LIKELY REASONThe booking page and the OTA listing disagree about parking fees.

WHY IT HAPPENS

Three reasons AI gets independent properties wrong

Your details don't match everywhere

AI tools read your website, Google listing and OTA listings together. When the name, address, amenities or fees differ, they either guess or leave you out.

Your best facts are locked in PDFs or images

Spa menus, restaurant menus and room details posted as PDFs or pictures are hard for these tools to read, so the treatments and rooms guests search for go unmentioned.

Your copy says what everyone says

“Boutique luxury in the heart of South Beach” gives an AI nothing to quote. A plain answer to a real guest question — is it quiet, can I check in early — gives it something specific to repeat.

Send your property name. Michael will run the questions and send you what comes back.

The check is free and carries no obligation. If the gaps are worth fixing, the 30-day Guest Journey Alignment Review covers them.

Ask for your AI check See the 30-day review →