Art Week doesn't book your rooms for you. It raises the stakes of every search.
Miami Art Week runs November 30 to December 6. Here is a week-by-week list for independent hotels, spas and restaurants in Miami and Miami Beach, so the guests looking for you that week find you, book you and come back.
| What | When | Where |
|---|---|---|
| Miami Art Week | Nov 30 – Dec 6, 2026 | Across Miami and Miami Beach |
| Art Basel Miami Beach, VIP days | Dec 2 – 3 | Miami Beach Convention Center |
| Art Basel Miami Beach, public days | Dec 4 – 6 | Miami Beach Convention Center |
Sources: Art Rabbit, Worth Avenue Yachts. Confirm times with Art Basel before publishing them to guests.
A big event raises rates. It doesn't fill rooms on its own.
On World Cup game nights this summer, Miami-area hotels earned more per room than a year earlier, but occupancy fell about 4% to 73% (Miami Herald via Hotel Online). The visitors who came spent well. They just didn't arrive automatically.
Art Week works the same way for an independent property. The guests are coming to town. Whether they choose you depends on what they find when they search, and what happens when they call.
What to do, week by week
- Week of Nov 2
Give Art Week guests a page of their own
- Publish one page on your own website for the week: your dates, any minimum stay, and the real walk or ride time to the Convention Center.
- Say plainly how parking, valet and drop-off work that week. Guests ask before they book, and so do the AI tools they use to choose.
- Make sure your name, address and key amenities read the same on your site, your Google listing and every OTA.
- Week of Nov 9
Tell them what the fair crowd doesn't know
- Add your own short list of nearby places worth leaving the fair for: a breakfast, a quiet bar, a walk at sunset.
- Write it in your voice. Specific, local recommendations are what guests share and what search and AI tools quote.
- Week of Nov 16
Decide who answers between 4pm and 10pm
- Last-minute Art Week bookings arrive in the evening. Name the person who answers the phone, WhatsApp and web chat from Nov 30 to Dec 6.
- Write down the answers to the five questions you'll hear most: parking, early check-in, late checkout, luggage, and how far the fair really is.
- Week of Nov 23
Walk your own booking path on a phone
- Book your own property on a phone the way a stranger would, from search to confirmation. Note every place you hesitate.
- Send Art Week guests a short pre-arrival message with the details they'll need that week, before they have to ask.
- After Dec 6
Ask every guest one question
- “How did you find us?” Write down every answer. It tells you which channel actually worked this year, and where to invest before next December.
Want a second set of eyes before November 30?
Michael can check what guests see about your property online and in AI answers, and tell you what to fix first.